Soccer
Topps Digital - Bundesliga
Role: Lead Creative
Team: Roshan Patel, Jerad Hill, Anthony Veduci, Joey Castillo, Ricky Saleso
Tasks: Web 3.0, Digital Collectables, Motion design, Blockchain, Photoshop, Illustrator, After Effects, Cinema 4D,
Element 3D, Maxon, Red Giant, Redsfift.
As the Lead Creative and a founding member of the Topps Digital Sports & Entertainment division, I spearheaded the jump into Web3 by pioneering NFT collectibles for Europe’s elite football leagues. From the Bundesliga 2020-21 Season Celebration to the 2024 Museum Collection, I led the creative vision for the first-ever 3js-powered 3D trading cards on the Avalanche blockchain. My focus was on translating the prestige of physical collecting into the digital realm, designing everything from high-fidelity motion assets to the "chalice-like" premium packs that defined the Bundesliga’s most exclusive NFT drops.
UEFA
Europa Luegue Final - Sevilla
For the 2022 UEFA Europa Cup Final, I was challenged to replicate the tactile magic of a physical pack-rip within the metaverse. Utilizing a high-end stack of Cinema 4D, After Effects, and Photoshop, I engineered a modern, immersive opening experience that transformed digital collectibles into a cinematic event. By blending cutting-edge tech with nostalgic collector psychology, I ensured that every pack opening for the Bundesliga and UEFA series felt less like a transaction and more like a premier sporting moment.
