About Me
Jason Kinnear - Creative Design and Direction
Summary:
Creative visionary with 25+ years of experience leading branding,digital, and motion design initiatives across sports, entertainment,and gaming. Adept in conceptualizing and executing impactful design across Web3, social, broadcast, and digital platforms. Knownfor leading cross-functional teams, mentoring emerging talent, and pushing creative boundaries with strategic vision and typographic excellence.
Recent Contract Work
Novig - Motion Design Specialist
As a Contract Motion Design Specialist at Novig, I served as a bridge between high-level brand strategy and technical execution, overseeing the translation of brand guidelines into dynamic real-world applications. Partnering with the Brand Strategy Lead, I helped evolve and expand our brand toolkits while providing design direction and quality control across all production-ready assets. My role was defined by cross-functional collaboration; I liaised with internal teams and external stakeholders to ensure our visual identity lived across digital, social, and broadcast platforms with absolute integrity.
Excel Sports Management - 3D Motion Specialist
Sports marketing at the highest level is a vibe. Working with Excel Sports Management, I bridged the gap between corporate sophistication and game-day hype. Whether I was crafting sleek, top-tier corporate identities or cutting high-energy hype reels for the Under Armour x College Football collaboration, my mission was simple: make it look elite, make it feel iconic, and make it move.
Swish Breaks - Head of Design
Led the re-branding of Betway Sports book for the American market, focusing on professional sports and major sponsorships. Curated a creative team and established a vision aligned with Betway's business goals. Oversaw the creative process for all social media material, including organic and paid social, influencers, and sponsorships.
Infinity Marketing - Experenicial Design
Led the re-branding of Betway Sports book for the American market, focusing on professional sports and major sponsorships. Curated a creative team and established a vision aligned with Betway's business goals. Oversaw the creative process for all social media material, including organic and paid social, influencers, and sponsorships.
Cancer and Careers - Creative Director
For over eight years, I’ve served as the Creative Director-on-call for Cancer and Careers, an organization dedicated to helping survivors thrive in the workplace. I don't just "design"—I build visual bridges. From high-energy motion graphics and conference films to meticulous typography and multilingual systems, I ensure their life-changing tools are as beautiful as they are accessible.
In House Experience
Digital Gaming Corporation
Senior Creative - Social - Betway USA
2023 - 2025 - New York, United States
Led the re-branding of Betway Sports book for the American market, focusing on professional sports and major sponsorships. Curated a creative team and established a vision aligned with Betway's business goals. Oversaw the creative process for all social media material, including organic and paid social, influencers, and sponsorships.
Madison Square Garden Network
Creative Lead
2023 - New York, United States
Designed on-screen broadcast graphics across all MSG streaming networks. Player profiles, in-game mogrt assets, stadium bug, lower thirds, team transitions, game match ups, player positions, scores and stats. Teams: NY Knicks, Brooklyn Nets, New York Rangers, New York Islanders, New York Yankees, New Jersey Devils.
The Topps Company / Fanatics
Web3.0 Design Lead
2021 - 2023 - New York, United States
Founding team member and design lead for Topps NFTs. Designed innovative digital collectables as well as campaigns that translated marketing objectivesacross business units into clear and motivating creative strategies. Ideated, led, designed and reviewed work of the creative team in the creation of all digital products (web, digital marketing, social media). Produced fresh, innovative work that translated complex ideas into compelling Web3 experiences for visually sophisticated audiences. Key campaigns MLB, Godzilla, Bazooka Joe, Starwars, Disney and Garbage Pail Kids.
WWE
Senior Digital Designer
2021 - New York, United States
Designed and developed highly transparent creative solutions that impact the WWE audience. Charged with defining the look of superstar talent and event logos/branding, a range of consumer digital products including social, and a variety of promotional materials including the development of key-art creative. My work was a key component in the visual transfer of the WWE streaming service to Peacock and included the digital campaign for Wrestlemania XXXVII.
William Hill
Creative Designer
2019 - New Jersey, United States
Created compelling digital and physical campaigns for the Big 4 US sports - Baseball, Football, Basketball and Hockey. External marketing including billboards, OOO posters and duratrans. Translated marketing adjectives into fresh, innovative creative digital solutions (Web, digital marketing, social media).
Crown Resorts
Senior Creative
2016 - Melbourne, Australia
Designed real-time advertising creative and social media assets for international live sports betting. Also provided creative for the launch of DraftStars, the first large fantasy sports company in Australia (a subsidiary of CrownBet), which included all corporate identity assets.
GAN
Head of Design
2014 - 2015 - London, U.K.
Created an in house design studio from scratch. GAN had very few creative designers who were spread wide across the board, with no systems or communication. I introduced structure, hired four new designers to fill roles I identified. This effort meant the design team can create a project from start to finish, be it a web site, banner advertising campaign, slot game or external advertising campaign in house. I also oversaw all design related projects.
Key Clients: Sportingbet, Betsonn Group, Osage, Foxwoods, Empire City Casino, MGM, Club 8 Casino, Australian RSL.
Bwin.party Digital Entertainment
Lead Creative
2008 - 2013 - London, U.K.
My roll as Lead Creative consisted of seeing out the creation of world class games, from concept to completion. This entailed all facets of game design. From the initial idea, flow charts, wireframes, concept artwork, finished artwork, UI / UX Design, animation, sound engineering, production and development and overseeing mobile, tablet and android design. I was art directing a team of over 16 designers and developers in both London and Hyderabad.
KEY CLIENTS: Capcom, Paramont Pictures, Universal, Dark Horse Comics, Danka Speil, Frank Sinatra Foundation.
Visual Jazz Isobar
Senior Designer / Art Director
2007 - 2008 - Melbourne, Australia
Strategic consultancy, website and intranet development, content management systems large scale localisation progects, games development, digital video production and pre-production CD-Rom design and development, rich media banners, online promotion and sponsorship activation, social network advertisment intergration, e-mail marketing campaigns plasma screen in-store presentation and advertising, multimedia design
The Early Years
the Early Years
Oglivy Action Digital - 2005 - 2007- Senior Designer - UK
EDG - 2003 - 2004 - Senior Designer - UK
Walkers Interactive - 2000 - 2001 - Art Director - NZ
Atomic Media - 1999 - 2000 - Senior Designer - AUS
Fairfax / Citysearch - 1998 - 1999 - Design Lead - AUS
Greg Williams Printing - 1997 - 1998 - Graphic Designer - AUS
Eduction
La Trobe University
(B.A.) Graphic Design / Animation, (1994 - 1997)
Ivanhoe Grammar School
VCE, Design and Applied Arts · (1994 - 1997)
If you require any futher information please call my mum, Glynis Kinnear on +61(3)94598150. I'm sure she will be more than happy to fill you in on my early childhood.
