When the heavy-hitting trinity of CrownBet, Fox Sports, and Seven West Media joined forces to launch Draftstars, I was drafted as the Lead Creative to build the brand’s visual DNA from the ground up. As the Official Daily Fantasy Sports Partner of the AFL, the stakes were high, so I engineered a high-octane corporate identity and a bulletproof brand bible designed to dominate every medium from digital interfaces to high-impact print.

Beyond the pixels, I stepped into the arena as Art Director for major photoshoots, capturing the raw energy of Australia's premier sporting codes to ensure that from the first whistle to the final siren, the Draftstars aesthetic was nothing short of MVP-caliber.