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Design & Direction


I am a creative professional with 20+ years of global branding, motion, digital and graphic design experience focused on sports, entertainment and gaming. My extensive background in conceiving and designing for Web3, NFTs and sports positions me to provide modern design solutions for any platform. Having worked for agencies and in-house, I know how to adapt to teams and offer new perspectives while meeting deadlines and delivering for the client. Mentoring younger designers is a personal passion, especially when I can inspire them to take risks in their work or truly appreciate incredible typography.

Topps NFTs

2021 - 2023 - Lead Entertainment Designer        USA

Founding team member and design lead for Topps NFTs. Designed innovative digital collectables as well as campaigns that translated marketing objectives across business units into clear and motivating creative strategies. Ideated, led, designed and reviewed work of the creative team in the creation of all digital products (web, digital marketing, social media). Produced fresh, innovative work that translated complex ideas into compelling print materials and digital experiences for visually sophisticated audiences. Key campaigns MLB, Godzilla, Bazooka Joe and Garbage Pail Kids.

Freelance Creative Direction

2016 - 2022          USA / AUS / UK 

As a freelance creative, I have had the opportunity to work in the digital industry in multiple countries. My role has consisted of seeing out creation of digital projects from concept to completion. This entailed all facets of digital design. From the initial idea, flow charts, wireframes, concept artwork, finished artwork, UI / UX Design, animation, sound engineering, production, development as well as overseeing all promotional materials and marketing.

Clients: Snoop Dogg, PFL, Five by Five, Activision, David Beckham, 20th Century Fox, Mr Green. Rumble, Eyecon, Draftstars, NRL, Australian Football League, Ngaimpi Aboriginal Corporation, FanHub, NHL, NBA, NFL, MLB, Red Bull, William Hill, Cancer & Careers, Childrens Council. 


2021 - Senior Digital Designer         USA

Designed and developed highly transparent creative solutions that impact the WWE audience. Charged with defining the look of superstar talent and event logos/branding, a range of consumer digital products including social, and a variety of promotional materials including the development of key-art creative.


My work was a key component in the visual transfer of the WWE streaming service to Peacock and included the digital campaign for Wrestlemania XXXVII.

William Hill

2019 - Creative Lead         USA

Created compelling digital and physical campaigns for the Big 4 US sports - Baseball, Football, Basketball and Hockey. External marketing including billboards, OOO posters and duratrans. Translated marketing adjectives into fresh, innovative creative digital solutions (Web, digital marketing, social media).


2015 - 2016 - Creative Lead         AUS

Designed real-time advertising creative and social media assets for international live sports belling. Also provided creative for the launch of DraftStars, the first large fantasy sports company in Australia (a subsidiary of CrownBet), which included all corporate identity assets. 


2014 - 2015 - Head of Design         UK

Created an in house design studio from scratch. GAN had very few creative designers who were spread wide across the board, with no systems or communication. I introduced structure, hired four new designers to fill roles I identified. This effort meant the design team can create a project from start to finish, be a web site, banner advertising campaign, slot game or external advertising campaign in house. I also oversaw all design related projects.


2008 - 2013 - Art Director / Creative Lead         UK

My role as Lead Creative consisted of overseeing the creation of world class games, from concept to completion. This included all facets of game design, from the initial idea, flow charts, wireframes, concept artwork, finished artwork, UI / UX Design, animation, sound engineering, mobile, tablet and android design. I was art directing a team of 16 designers and develop­ers in both London and Hyderabad.

Visual Jazz

2007 - 2008 - Art Director        AUS​

Oglivy Action Digital 

2005- 2007- Senior Designer        UK​


2003- 2004- Senior Designer        UK​

Walkers Interactive

2000 - 2001 - Art Director        NZ

Atomic Media

1999 - 2000 - Senior Designer        AUS​

Fairfax / Citysearch

1998 - 1999 - Design Lead      AUS​

Greg Williams Printing

1997 - 1998 - Graphic Designer        AUS

Contact Me for Any Collaboration.

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